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This website dancematrix.com had the following on the web page, "Welcome to the Dance Matrix! The Dance Matrix is Britains leading national network of leisure dance professionals providing an unrivalled range of professional services to the UK dancing public, the yet-to-be dancing public, the dance profession, industry, commerce and the media." We analyzed that the webpage said " We specialise in all types of dance lessons and dance gift experiences." It also stated " WARNING Dancing is highly addictive and dangerously good for your social life! Dance gift experiences, dance packages and special dance promotions." The header had wedding dance lessons as the highest ranking search term. It was followed by first dance lessons, dance gift experience, and ballroom dancing which isn't as ranked as highly as wedding dance lessons. The next words they used was salsa dance lessons. tango dance lessons was also included but could not be seen by search engines.